IRIZARRY
RADAMES
Role
Solo Designer / UX
Background
Thopaca is a light mechanical workshop that is specializes in refrigeration systems, is a growing business and there are visions of expanding and have multiple workshops. They want to have brand presence and as the business grows, implement offers for your customers.
Problem
The company's main goal is to increase brand awareness and recognition starting with a new identity and assets to build the brand around. Their second goal is expand into a franchise of three shops so the identity must be digital ready.
RE-BRANDING
& APP DESIGN
THOPACA
AUTO AIR AUTO SERVICE
Thopaca is looking for a fresh new look in order to expand their company and grow their business online.
Problems with the Old Logo
Too Complicated
Needs to be Scaleable / Ready for Print
Needs to Work with Any Background
DIRECTION
FOR BRAND
The logo image is made up of a
SNOW FLAKE to represent their
specialty in air system repair and
a WRENCH to represent the
mechanic services.
Solution
The official version for this brand is the horizontal logo and this is the one that should be used frequently. All versions of the logo could be used in combination with any of the colors we have established as Thopaca's corporate colors. As we mentioned earlier, the icon can be used on its own but the text cannot. This mark is simple, clean, and suitable for reproducing at any size.
Brand Assets
Keeping in mind the goals of the company, we introduced a billboard campaign to create awareness. To address the expanding company, new services such as on-call mechanic we're introduced.
APP BUILD
THOPACA MOBILE
Thopaca Mobile is an application designed to provide customers with a convenient way to schedule repair services from their favorite shop. Our mobile mechanic services work at home for light mechanical repairs. This gives the company more control over the services being offered.
Choose between taking your vehicle to the shop or having the shop come to you.
A profile allows register in
our database, so we can keep track of
services and collect rewards.
Select the service needed or choose "i'm not sure" for further assistance.
Schedule Service
Create a Profile
Choose Service